Lesson 10. The Nine Principles for Persuasion

In this track Kraig introduces you to hermeneutics, a scholarly term for the science of language. In this track, Kraig demystifies its heady, intellectual components. He helps you understand that it produces amazing results. Kraig shares how he reduced the primary components of “sales hermeneutics” into The Nine Principles for Persuasion.

Your Course Progress 62%