Lesson 9. Leading with Fact-Based Research
In this album Kraig further develops the concept of leading with fact-based research as a powerful selling tool. Kraig distinguishes short-form briefings from long-form briefings, and he guides you how to build your own briefing. By the end of this lesson, you will understand the foundation of juxtaposing common language with uncommon language to help your team avoid smelling like sales stench.
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