Lesson 12. Best Practices for Cold-Calling and Voice

Too many sellers have abandoned cold calling. Some sellers are more comfortable with text and email. Other sellers claim the phone is “old school” and ineffective. In this track, Kraig explains that when used properly and within the context of leading with fact-based research, voice outreach produces amazing results. Kraig also shares how to expertly apply persuasive language that is hermeneutically sound to your cold calling scripts.

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