Lesson 2. Core Value Statements

All sales organizations should establish accurate and authentic core values statements. This activity is vital because your concise core values statements govern all of your actions. Core value statements guide you as you determine priorities and make difficult decisions and help you and your team achieve positive change. In this album, Kraig guides you how to establish your own core value statements. He will share with you the three core values statements that he shared with his team here at The Sales Cadence. At the end of the lesson, you will be able to create and adopt your own core value statements.

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