Lesson 7. The Four Pillars of Buyer Thought

In the next few albums, Kraig introduces you to the power of language. In particular, Kraig will introduce you to the way buyers think or The Four Pillars of Buyer Thought. Kraig will distinguish the way buyers actually think with the way ineffective language that sellers commonly utilize. You will begin crafting your messaging to include in your outreach touches as part of your master outreach plan(cadence).

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