The digital component of any effective sales outreach strategy incorporates email and social media. Prospects need multiple touches before they’re ready to engage; both email and social media are pivotal to prime your targets and expose them to enticing messaging. Less is More is a key principle for digital outreach. Keeping word counts low, avoiding product/benefit language, and driving prospects to clear calls to action with deadlines are all important aspects of digital outreach.
Guide: Best Practices for Selling Digitally Level 1