What’s the key to standing out in today’s crowded inbox? Video prospecting is an emerging trend that’s already driving 8x higher open-to-reply rates. The right video, deployed in the right overall cadence of prospect outreach, can make your meeting win rates skyrocket. But it’s not enough to simply send any random corporate or marketing video to targets.
Sharp, cinematic video, produced with high attention to detail and top talent, is the first step to success. Ensuring that video content leads with fact-based research that appeals to a target’s desire for topics, trends, metrics and outcomes relevant to their role is step two. Finally, deploying cinematic video in tandem with targeted emails and voice outreach creates a winning formula for engaging prospects.