Attention spans have never been shorter! If you can’t grab your prospect’s attention in the first few seconds, you’re done. At his recent visit to my studio, Jay Jensen and I talked about one of the key principles of The Sales Cadence methodology:
LESS IS MORE.
Watch the quick video above for more thoughts on being brief!
You’ll be hearing from Jay lots more over the coming weeks!
Check out our other great content at The Sales Cadence: