Attention spans have never been shorter! If you can’t grab your prospect’s attention in the first few seconds, you’re done. At his recent visit to my studio, Jay Jensen and I talked about one of the key principles of The Sales Cadence methodology:


Watch the quick video above for more thoughts on being brief!

Join in our conversations online with #kraigandjay and catch previous chats with Jay Jensen here.

You’ll be hearing from Jay lots more over the coming weeks!
Check out our other great content at The Sales Cadence: