I love being up on stage in front of crowds of eager sales professionals hungry for what works in prospecting. I’ve recently shared my knowledge at events like Sales 3.0 and AA-ISP, in addition to my customized on-site bootcamps for individual companies. Typically, I spend an hour or more diving deep into the Nine Principles of The Sales Cadence, going through each one in detail with examples and stories that illustrate the importance of this system.

But, for those of you who haven’t yet gotten to meet with me in person, I’ve put together a 2-minute video “Cliff’s Notes” version of these Nine Principles. This video forms the basis of my recent conversations with sales legend Jay Jensen, and I encourage you to join us online in conversation at #kraigandjay.

Check out our other great content at The Sales Cadence: